Client Story: Sue Flood

Congratulations to Sue Flood on her exhibition at the Getty Gallery in central London.
“Cold Places” Pole to Pole is a collection of Sue’s work from the polar regions. Its sponsored by Canon and has attracted a lot of attention from the national media and I was particularly surprised to hear Sue talk about her work on “Woman’s hour” on radio 4 which kind of gives away my listening habits! The exhibition was launched in the middle of March and runs till the 9th of April. Sue took the opportunity to launch her book “Cold Places” to coincide with the exhibition.
Gallery details are here: http://www.gettyimagesgallery.com/
Her book is available online from the usual suspects but you can get yourself a copy directly from Sue from her website: http://www.sueflood.com/
Sue was away for a large part of the time involved in producing both the book and the exhibitions so I helped out with the production. Because I keep high res copies of Sue’s files I was able to prepare press ready CMYK sharpened files optimised for the print size of each image to pass onto the books designer Simon Bishop. I worked closely with Simon and the books printers to ensure that we got the best possible colour and tone on paper. I also prepared RGB print files to size and sharpened for print to Canon for them to make the exhibition prints. Mark Bennet at Canon converted the files to the printers colour space and the result was some very pleasing large format prints, nice to see Epson have some competition in the photographic quality printer stakes.
I also prepared and sent files for PR uses and serviced requests from the national newspapers.
The whole process involved a lot of intense work over a short period but I was pleased to help get Sue’s work in front of a larger audience and help raise her profile.
In the past I have helped Sue with equipment choices and training as well as editing and retouching , Sue is an example of a client who uses my services is a holistic way which would normally require full time staff and the associated costs and responsibilities. By offering my services as a freelance I enable clients to tackle work projects to a set quality and budget.
Stephen
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